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How did a dispute over frozen chicken breasts in the 1960s dictate the vehicle in your driveway today? *The Chicken Tax* reveals the astonishing hidden history behind the American pickup truck’s dominance—a dominance built not on pure market genius, but on a retaliatory tariff signed by Lyndon B. Johnson to punish Europe for blocking cheap U.S. poultry. That "temporary" 25% tax on light trucks became a permanent fortress around Detroit, freezing out foreign competition, distorting global supply chains, and engineering the rise of the six-figure luxury hauler. From Volkswagen’s doomed Type 2 van to Mercedes-Benz disassembling Sprinters in South Carolina to dodge the levy, and Ford shredding brand-new interiors at a Baltimore port, this is a saga of corporate gymnastics, diplomatic blunders, and industrial policy by accident.
The consequences stretch far beyond the showroom floor. The Chicken Tax sheltered the Big Three from the competitive crucible that forged foreign rivals into masters of efficiency and electrification, leaving Detroit dangerously dependent on gas-guzzling profits. Today, as the EV revolution collides with a looming influx of low-cost Chinese electric trucks, that same six-decade-old tariff has been repurposed as the front line of a new trade war. Drawing on archival deep dives, trade-negotiation transcripts, and on-the-ground reporting, *The Chicken Tax* connects the dots between a backyard coop in Delaware, a Cold War bargaining chip, and the sticker price of every F-150, Silverado, and Rivian on the road.
If you think you know why Americans drive trucks, think again. This is the secret history of the world on wheels—a cautionary tale of how a political expedient became an economic destiny, and why the vehicles we buy, the prices we pay, and the industrial future we face are still being shaped by a grudge over poultry. Essential reading for anyone who cares about trade, technology, or the true cost of "Made in America."
Nonfiction
October 12, 2026
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