About this book:

Long before "going viral" was a metric, Ron Popeil mastered the original algorithm of attention: the late-night infomercial. *Infomercial Empire* pulls back the curtain on the man who turned "Set it and forget it!" and "But wait, there's more!" into a billion-dollar playbook, tracing the improbable journey from flea-market pitchman to the architect of direct-response television. This is the definitive biography of an industry, revealing the psychology, the production secrets, and the sheer theatrical genius that transformed kitchen gadgets into cultural icons and taught America to buy from its couch.

But this is more than nostalgia. It’s a masterclass in persuasion that reads like a thriller, dissecting the anatomy of the perfect pitch—from the Veg-O-Matic to the Showtime Rotisserie—and showing how Popeil’s DNA is woven into every modern sales channel, from QVC to TikTok Shop. Whether you’re a marketer hunting for timeless conversion tactics, an entrepreneur studying distribution disruption, or simply a fan of American ingenuity, this book delivers the blueprint for selling anything to anyone, one mesmerizing demonstration at a time.