About this book:

From a modest rice shop in post‑war Korea to a titan of the automotive world, Hyundai Motor’s story is a relentless march of vision, grit, and reinvention. This book uncovers how Chung Ju‑yung’s daring leap from construction to car‑making sparked a cascade of breakthroughs—first rugged workhorses, then sleek sedans, cutting‑edge EVs, hydrogen pioneers, and the luxurious Genesis line—each chapter revealing the daring decisions that turned a war‑torn nation into a global powerhouse.

Journey inside the factories, design studios, and boardrooms where engineers, designers, and factory workers turned obstacles into opportunities: the famed “can‑do” spirit that transplanted barley to cover winter graves, the bold push into North America and Europe, the quality revolution that earned worldwide trust, and today’s drive toward autonomous, connected mobility. With vivid anecdotes, rare archival insights, and a clear look at Hyundai’s sustainability and performance initiatives, this history shows why the brand now resonates on every continent.

Whether you’re a business strategist, an automotive enthusiast, or simply fascinated by how determination shapes destiny, *A History of Hyundai Motor* offers an inspiring, behind‑the‑scenes chronicle of a company that never stopped redefining the road ahead. Discover the human passion, strategic brilliance, and innovative soul that continue to drive Hyundai forward—and see what the future of mobility might look like.