About this book:

Discover the incredible journey of Great Wall Motors (GWM), a brand that rose from a humble repair workshop in rural China to become a global automotive force. This book chronicles GWM’s remarkable transformation, highlighting the strategic vision of the Wei family leadership and the pivotal decisions that shaped its destiny. Facing early regulatory constraints, GWM pivoted to dominate the pickup truck market with the iconic Great Wall Deer, laying the foundation for future expansion.

Explore GWM's audacious entry into the SUV arena, which led to the creation of the immensely successful Haval brand – the driving force behind GWM's revolution in the SUV segment and its rapid global expansion. Delve into GWM's innovative multi-brand strategy with the launch of Wey, introducing luxury the Chinese way, ORA, electrifying the road with stylish EVs, and Tank, conquering the rugged off-road niche.

Gain insights into GWM's relentless pursuit of engineering innovation, from developing proprietary powertrains and flexible platforms to embracing cutting-edge intelligent technology and prioritizing three-dimensional safety protection. This book also examines GWM's ambitious global footprint, detailing its overseas factories, expansive sales networks, and the triumphs and challenges of navigating diverse international markets. Understand the financial numbers that matter, revealing GWM's robust growth and market share, and look ahead to the company's bold vision for 2030 and beyond, focusing on intelligent new energy vehicles and further global expansion. This is the captivating portrait of a true automotive icon.

What You'll Find Inside:

• Explore Great Wall Motors' strategic pivot from a small workshop to a global automotive leader, driven by a focus on pickups and SUVs.
• Uncover the vision and impact of the Wei family's leadership and the company's groundbreaking privatization and public listing.
• Learn about the rise of Haval, GWM's dedicated SUV brand that revolutionized the market and became a global sales phenomenon.
• Examine GWM's aggressive global expansion, including establishing manufacturing plants and sales networks in key international markets.
• Discover GWM's commitment to intelligent mobility and sustainable solutions, including the launch of the ORA electric vehicle brand and investment in hydrogen technology.

Who's It For:

This book is for anyone interested in the rise of Chinese businesses on the global stage, particularly within the automotive sector. It is ideal for car enthusiasts, business students, and industry professionals who want to understand the strategies behind Great Wall Motors' transformation into a major international player.