About this book:

From its beginnings assembling refrigerator parts in 1986, Geely has become a global automotive powerhouse. This book traces the remarkable journey of founder Li Shufu and Zhejiang Geely Holding Group, from pioneering private car manufacturing in China with models like the Haoqing to its audacious global expansion. Discover how Geely strategically acquired iconic brands like Volvo Cars and the London Taxi Company (now LEVC), while also developing innovative brands like Lynk & Co, Polestar, and Zeekr.

Explore Geely's deep commitment to technology leadership, highlighted by its global R&D footprint, including innovation hubs like CEVT in Sweden, and the development of advanced modular architectures such as CMA, BMA, and the groundbreaking EV platform SEA. Uncover Geely's comprehensive electrification strategy, encompassing pure electric, hybrid, methanol, and hydrogen technologies, and its ambitious pursuit of intelligent vehicles through advancements in connectivity, safety, autonomous driving, and even proprietary chip development and satellite networks.

Learn about Geely's strategic alliances with major players like Renault, expanding its reach and technological capabilities, and its ventures into niche segments like electric commercial vehicles through Farizon Auto and lifestyle electric pickups with Radar Auto. With a relentless focus on "high-value global expansion," impressive sales growth, and a bold strategic vision aiming for carbon neutrality by 2045, this book provides a compelling portrait of an automotive icon continuously pushing boundaries and shaping the future of mobility.

What You'll Find Inside:

• Discover Geely's journey from refrigerator parts to a global automotive powerhouse.
• Explore the strategic acquisitions of iconic brands like Volvo, Lotus, and the London Taxi Company.
• Understand Geely's pioneering role as China's first private automaker and its rapid domestic rise.
• Learn about Geely's cutting-edge modular architectures (CMA, BMA, SEA) and their impact on product development.
• Uncover Geely's ambitious push into electrification, intelligent vehicles, and sustainable mobility solutions.

Who's It For:

This book is for anyone interested in the history and rapid evolution of the global automotive industry, particularly the rise of Chinese manufacturers. It's especially valuable for business professionals, automotive enthusiasts, and those studying international business or industrial transformation, offering insights into strategic growth, innovation, and brand building on a global scale.