Automotive MTA
Portrait of a Global Industry

About this book:

Trace the sweeping history of the automotive industry, from the pioneering spirit of the first horseless carriages and the revolutionary advent of mass production to the rise of global powerhouses in North America, Europe, and Asia. This book provides a comprehensive portrait of how the automobile transformed societies, economies, and landscapes worldwide, detailing the emergence of national champions and the expansion into critical emerging markets across Latin America, India, and Africa.

Delve into the intricate mechanics of the modern automotive world. Explore the complex global value chain, from cutting-edge research, development, and design to sophisticated manufacturing, vast supply networks, and the dynamics of sales and aftersales. Understand the immense economic contributions of this sector through jobs, trade, and growth. Crucially, examine the unprecedented technological transformations driving the industry today: the rapid rise of electrification, the pursuit of autonomous driving, the integration of connectivity and software-defined vehicles, and the emergence of shared mobility models that are reshaping personal transportation.

Navigate the multifaceted challenges confronting automakers globally, including stringent regulations, the urgent demand for sustainability, intense disruption from new entrants, and the critical need to build resilient supply chains. This book offers insights into the strategies and fundamental transformations required for traditional players and newcomers alike to succeed on the road ahead, providing an essential guide to an industry in constant motion, poised to redefine the future of mobility on a global scale.

What You'll Find Inside:

• Trace the evolution of the automotive industry from early horseless carriages to modern mass production and global competition.
• Explore the rise and unique contributions of major automotive regions, including the US, Europe, Japan, China, and South Korea.
• Understand the intricate global value chain, from R&D and complex supply chains to manufacturing, sales, and aftersales services.
• Delve into transformative technologies like electrification, autonomous driving, connectivity, and the shift to software-defined vehicles.
• Examine critical modern challenges including global regulations, sustainability efforts, market disruption, and building supply chain resilience.

Who's It For:

This book is for industry professionals, students, and anyone seeking a comprehensive understanding of the global automotive sector. It provides a detailed portrait covering the industry's history, economic impact, regional dynamics, complex operations, and disruptive future trends like electrification and autonomous driving. Readers will gain insights into the forces shaping the future of mobility worldwide.