À propos de ce livre :

Doing Business in China: A Guide for Entrepreneurs and Investors delivers a clear‑eyed, practical roadmap for navigating one of the world’s most dynamic and complex markets. Drawing on deep expertise and real‑world experience, the book walks readers through the historical forces that shaped China’s rise, the current political and regulatory environment, and the cultural nuances that can make or break a deal. Each chapter breaks down essential topics—from legal structures and intellectual property protection to taxation, labor law, and supply chain management—into actionable steps that foreign investors can apply immediately.

Readers will learn how to choose the right market entry model, whether a representative office, wholly foreign‑owned enterprise, or joint venture, and how to craft a business plan that satisfies both government reviewers and internal stakeholders. The guide demystifies the intricacies of company registration, banking, and capital controls, while offering proven strategies for protecting trademarks, patents, and copyrights in a first‑to‑file system. It also provides detailed guidance on conducting effective market research, localizing products and marketing campaigns for China’s diverse consumer tiers, and mastering the unique digital ecosystems of platforms like Alibaba, JD.com, WeChat, and Weibo.

Beyond setup and launch, the book equips entrepreneurs to manage day‑to‑day operations with confidence. Chapters on sourcing and vendor vetting, quality control, logistics and warehousing, and human resources reveal how to build resilient supply chains, attract and retain top talent, and comply with China’s rigorous labor and social security requirements. Readers will gain insight into negotiating with Chinese partners, resolving disputes through arbitration or litigation, and repatriating profits while staying within the bounds of foreign exchange regulations. Real‑world case studies of Tesla, Starbucks, Lego, and L’Oréal illustrate how successful firms have adapted their strategies to win in China.

Finally, the book looks ahead, helping readers align their long‑term plans with China’s shift from export‑driven manufacturing to innovation‑led, domestic‑consumption growth. It outlines how to leverage opportunities in high‑tech sectors, green energy, and healthcare while mitigating geopolitical risks and avoiding common pitfalls such as inadequate IP filing, overreliance on a single partner, or misunderstanding regional consumer differences. By the end, readers will possess a comprehensive framework for making informed decisions, building sustainable operations, and turning China’s challenges into competitive advantages.

Ce que vous trouverez :

• Comprendre la transformation économique de la Chine, des réformes historiques au cadre actuel de développement de haute qualité
• Stratégies pratiques d'entrée sur le marché incluant WFOE, JV et RO, avec un guide étape par étape pour la création d'entreprise
• Maîtriser les fondamentaux de la culture d'entreprise chinoise, comme les relations de guanxi et le concept de mianzi (face)
• Naviguer dans les systèmes juridique, financier et réglementaire uniques de la Chine, y compris la protection de la PI et la fiscalité
• Stratégies pour réussir dans l'écosystème numérique chinois, les secteurs clés, et éviter les pièges courants des investisseurs étrangers

À qui s'adresse ce livre :

Ce livre s’adresse aux entrepreneurs étrangers lançant des projets axés sur la Chine, aux investisseurs allouant des capitaux au marché chinois, aux cadres élaborent des stratégies pour le marché chinois, et aux gestionnaires assurant les opérations quotidiennes en Chine. Il offre des conseils essentiels à toute personne devant naviguer la culture d’affaires unique de la Chine, son environnement réglementaire et son paysage numérique, tout en prenant des décisions éclairées sur l’entrée sur le marché, les opérations et la croissance à long terme dans la deuxième économie mondiale.