About this book:

*Profit in Plain Sight* is a comprehensive field guide designed for small business owners and operators who want to stop chasing top-line revenue and start capturing hidden margins. The book introduces the concept of "Operational Intelligence"—a disciplined habit of turning everyday activities into measurable, compounding improvements. By identifying the four classic "profit leaks"—waste, mispricing, throughput bottlenecks, and poor capital utilization—the text provides a step-by-step roadmap to unlocking 10–30% improvements in performance within just 90 days.

Moving beyond abstract theory, the book offers a practical "100-Day Playbook" filled with specific tools, including KPI dashboards, Standard Operating Procedures (SOPs), and the Theory of Constraints. Readers will learn how to build a 30-day baseline audit, run short "safe-to-fail" experiments, and implement visual management systems like daily huddles. Whether addressing supply chain disruptions, rightsizing roles, or engineering customer lifetime value, this guide empowers leaders of companies with 10 to 250 employees to transform their business into a predictable, scalable, and highly valuable machine.

The final chapters shift focus toward long-term resilience and exit readiness, teaching owners how to speak the language of investors and lenders through "the metrics that matter." With an emphasis on small bets that pay back fast, *Profit in Plain Sight* provides the operating system necessary to navigate growth without breaking the business. It is an essential resource for any entrepreneur ready to stop firefighting and start engineering a more profitable, stress-free enterprise.

What You'll Find Inside:

• The Four Classic Profit Leaks: How to identify and plug hidden drains in your business caused by operational waste, mispricing, throughput bottlenecks, and poor capital utilization.
• The Ops Intelligence Mindset: Shifting from reactive firefighting to a proactive 'engineer' approach by using the OPS Canvas and hypothesis-driven experiments.
• Data-Driven Decision Making: How to establish a 30-day baseline and track actionable KPIs that reveal the 'truth' about your margins and cash flow rather than relying on vanity metrics.
• Systematizing for Scale: Practical guides for documenting repeatable processes (SOPs), rightsizing employee roles using RACI charts, and implementing visual management through daily huddles.
• The 100-Day Playbook: A step-by-step sequence to prioritize high-ROI initiatives and execute a focused sprint that delivers measurable margin improvements and operational resilience.

Who's It For:

This book is specifically written for owners, founders, and operators of small-to-mid-sized businesses with roughly 10 to 250 employees. It is ideal for leaders who feel their business has plateaued, are struggling with thin margins, or find themselves overwhelmed by the chaos of scaling. It provides a technical yet accessible field guide for those who want to transition from working 'in' the business to working 'on' the business using disciplined operational systems.