Banana, Pumpkin, and the Business of Autumn Coffee
Inside the Seasonal Flavor Machine at PJ's Coffee

About this book:

Discover the secret sauce behind every pump‑spice latte and the daring new flavors that are reshaping autumn’s favorite sip. *Banana, Pumpkin, and the Business of Autumn Coffee* pulls back the curtain on PJ’s Coffee of New Orleans, revealing how a regional brand dared to pair the classic pumpkin profile with an unexpected banana twist—and why that gamble could rewrite the rules of seasonal beverage warfare.

From the chemistry of syrup‑sweet “bliss points” to the psychology of limited‑time offers, from cold‑drip extraction techniques that turn bitterness into velvet, to the franchise playbook that lets a Crescent City original compete with national giants, this book maps the entire flavor‑engineering machine that turns a simple cup of coffee into a cultural event. You’ll see how taste, tradition, and tight‑margin economics collide to create the drinks we crave—before we even know we want them.

Step inside the test kitchens, follow the supply‑chain routes that chase harvests across continents, and learn how baristas become flavor artisans under the pressure of a fleeting fall launch. Whether you’re a coffee lover, a food‑industry insider, or simply curious about how desire is engineered, this behind‑the‑scenes journey will make you taste autumn in a whole new way.