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Founded in 1919 by Cornelius Vander Starr in Shanghai, American International Group (AIG) grew from a small insurance agency into a global financial powerhouse under the aggressive, decades-long leadership of Maurice "Hank" Greenberg. The company pioneered international expansion, specialized risk products, and a diversification strategy that extended far beyond traditional insurance into aircraft leasing, asset management, and complex financial derivatives. This relentless growth culminated in the creation of AIG Financial Products (AIGFP), which leveraged the firm's sterling AAA credit rating to sell massive quantities of credit default swaps on mortgage-backed securities, effectively insuring the U.S. housing market against collapse.
When the subprime mortgage crisis erupted in 2007, the underlying assumptions of AIGFP's models proved catastrophically wrong. As the value of mortgage securities plummeted, AIG faced spiraling collateral calls it could not meet, triggering a liquidity crisis that threatened to topple the global financial system. In September 2008, the Federal Reserve intervened with an unprecedented $85 billion bailoutâeventually totaling over $182 billionâtaking a 79.9% equity stake and effectively nationalizing the firm to prevent systemic collapse. The rescue sparked intense public outrage, particularly regarding executive bonuses paid to the very division responsible for the losses, turning AIG into the primary symbol of Wall Street excess and moral hazard.
Under new leadership, notably CEO Robert Benmosche, AIG embarked on a grueling restructuring defined by massive asset sales, including the crown-jewel Asian life insurance units AIA and ALICO, and a rigorous focus on its core property-casualty and U.S. life insurance operations. The company navigated a strict new regulatory regime as a designated Systemically Important Financial Institution (SIFI), overhauled its risk culture, and implemented severe cost discipline. By December 2012, AIG had fully repaid the government with a $22.7 billion profit for taxpayers, shedding its SIFI designation years later and emerging as a leaner, privately held insurer.
Today, AIG operates as a focused global insurer centered on General Insurance and Life & Retirement, having abandoned the financial engineering that nearly destroyed it. The company faces persistent challenges from low interest rates, fierce competition, and evolving regulatory and technological landscapes, including the rise of InsurTech and climate risk. Its future strategy hinges on disciplined underwriting, digital transformation, data-driven risk selection, and capitalizing on demographic shifts in retirement markets, aiming to redefine itself as a resilient, responsible leader built on transparency and core insurance expertise rather than unchecked ambition.
This book is ideal for business students, finance professionals, corporate leaders, and anyone interested in understanding the rise and fall of a global financial giant. It provides valuable insights for those studying the 2008 financial crisis, insurance industry evolution, corporate crisis management, and recovery strategies. Readers will gain lessons on innovation, risk management, ethical leadership, and the consequences of unchecked expansion in today's interconnected global economy.
September 5, 2026
Nonfiction
English
37,742 words
2 hours 39 minutes
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