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A History of Pizza

Table of Contents

  • Introduction
  • Chapter 1 The Ancient Flatbreads: Precursors to Pizza
  • Chapter 2 Naples in the 1700s: The Birth of a Culinary Icon
  • Chapter 3 The Tomato's Arrival: A Red Revolution
  • Chapter 4 The Role of Mozzarella: From Buffalo Milk to Global Staple
  • Chapter 5 A Queen's Delight: The Legend of Pizza Margherita
  • Chapter 6 Italian Emigration: Pizza Crosses the Atlantic
  • Chapter 7 America's First Pizzerias: The Dawn of a New Era
  • Chapter 8 The New York Slice: A Style is Forged
  • Chapter 9 Chicago Deep-Dish: A Hearty Contender
  • Chapter 10 The Post-War Boom: Pizza Conquers the Suburbs
  • Chapter 11 Rise of the Chains: Pizza Hut and Domino's
  • Chapter 12 The Frozen Aisle: Pizza Becomes a Household Staple
  • Chapter 13 Technological Innovations in Pizza Making
  • Chapter 14 The Great Topping Debate: From Pepperoni to Pineapple
  • Chapter 15 Pizza in Popular Culture: Movies, Music, and More
  • Chapter 16 The Artisanal Movement: A Return to Roots
  • Chapter 17 The Quest for Authenticity: Vera Pizza Napoletana
  • Chapter 18 A Tour of American Pizza Styles
  • Chapter 19 Pizza Goes Global: International Interpretations
  • Chapter 20 The Science of the Perfect Slice
  • Chapter 21 The Business of Pizza: A Multi-Billion Dollar Industry
  • Chapter 22 Home Pizza Making: From Kits to Wood-Fired Ovens
  • Chapter 23 Pizza in the Digital Age: Delivery Apps and Social Media
  • Chapter 24 The Future of Pizza: Trends and Innovations
  • Chapter 25 A Unifying Dish: Pizza as a Global Cultural Phenomenon

Introduction

It is a near-universal truth that almost everyone loves pizza. Say the word in almost any language, in almost any corner of the globe, and you will evoke images of melted cheese, tangy tomato sauce, and a satisfyingly crisp and chewy crust. Pizza is the centerpiece of children’s birthday parties and the fuel for late-night study sessions. It is the dependable weeknight dinner for a busy family and the gourmet creation of an artisanal chef. It is a food of profound simplicity and yet endless complexity, a culinary chameleon that adapts to local tastes and traditions wherever it lands. How did this humble dish of bread and toppings, born from the streets of Naples, achieve such worldwide domination?

This book seeks to answer that question by tracing the remarkable journey of pizza through centuries of history, across oceans, and into the hearts and homes of billions. It is a story that is about much more than just food. The history of pizza is a story of migration and innovation, of poverty and royalty, of cultural assimilation and entrepreneurial spirit. It is a narrative that mirrors the profound social and economic changes of the last three centuries, a tale of how a simple meal for the poor became a global culinary phenomenon and a multi-billion dollar industry. Annually, over five billion pizzas are sold worldwide, a testament to its incredible reach and popularity.

The very word "pizza" has an origin story as layered as its subject. The first documented use of the word appeared in a Latin text from the southern Italian town of Gaeta in 997 AD. The manuscript detailed a feudal lord's promise of "twelve pizzas" to a local bishop as a yearly tribute. Its deeper etymological roots are debated; some scholars trace it to the Latin pinsere, meaning "to pound" or "to stamp," a clear reference to the flattening of the dough. Others suggest it derives from the Lombardic word bizzo or pizzo, meaning "mouthful," an apt description for a quick, handheld meal. Still another theory connects it to the Greek pitta, a term for the flatbreads common throughout the ancient Mediterranean. Whatever its precise origin, the name itself carries the echo of a long and storied past.

This history did not begin in a tidy, linear fashion. Before there was pizza as we know it, there were its ancestors: the countless flatbreads baked by ancient civilizations. These early breads served as edible plates, a convenient and efficient way to consume other foods. Persian soldiers serving under Darius the Great in the 6th century BCE baked flatbreads with cheese and dates on their battle shields. In ancient Greece, citizens enjoyed a flatbread called plakous, flavored with toppings like herbs, onion, and garlic. The Romans had their own version, panis focacius, a hearth-baked flatbread that is the forerunner of modern focaccia, to which various toppings were added. These ancient dishes laid the foundational concept of a bread base acting as a vehicle for other ingredients, a culinary idea that would eventually find its ultimate expression in Naples.

The journey of pizza is a story of transformation, driven by the convergence of key ingredients and historical circumstance. It is the story of how a flatbread, once topped with simple ingredients like garlic, lard, and salt, was irrevocably changed by the arrival of the tomato from the New World. This "red revolution" would forever alter the destiny of Neapolitan street food, turning a pale disc of dough into a vibrant canvas of color and flavor. It is also the story of mozzarella, the creamy, milky cheese that would become pizza's perfect partner, a product of the water buffalo that roamed the marshlands of Campania.

Our narrative will transport you to the bustling, crowded streets of 18th-century Naples, where pizza was born out of necessity. It was a quick, inexpensive, and caloric meal for the city's working poor, the lazzaroni. Sold by street vendors from cylindrical copper drums balanced on their heads, these early pizzas were simple affairs, sustenance for those who lived a life of constant labor. For a long time, this Neapolitan specialty was looked down upon by the affluent, dismissed by food writers as a greasy and unrefined dish. That all changed, as legend has it, with a royal visit. The story of Raffaele Esposito creating a pizza in the colors of the new Italian flag—red tomatoes, white mozzarella, and green basil—for Queen Margherita of Savoy in 1889 is a pivotal moment in our history. This patriotic creation not only gave a name to the most iconic of all pizzas but also bestowed a royal seal of approval that helped elevate the dish's status across Italy.

The next great chapter in pizza's history was written not in Italy, but thousands of miles across the Atlantic. As millions of Southern Italians emigrated to the United States in the late 19th and early 20th centuries, they brought their culinary traditions with them. In the bustling immigrant enclaves of cities like New York, they established bakeries and, eventually, America's first pizzerias. Pizza was, for these communities, more than just food; it was a taste of home, a cultural touchstone that connected them to the land they had left behind. For decades, it remained largely confined to these Italian-American neighborhoods, a beloved but little-known ethnic dish.

The post-World War II era marked the beginning of pizza's conquest of America and, subsequently, the world. American soldiers returning from the Italian campaign brought back with them a newfound appetite for the dish they had discovered overseas. This burgeoning demand coincided with the rise of suburban living, the automobile, and a growing consumer culture that prized convenience. Pizza, it turned out, was perfectly suited for this new American lifestyle. It was casual, affordable, and ideal for sharing, making it the perfect food for a family night out or a gathering of friends.

This period saw the birth of distinct American pizza styles, each reflecting the character of its home city. New York developed its iconic slice, large and foldable, designed to be eaten on the go. Chicago, in contrast, created the deep-dish pizza, a hearty, knife-and-fork affair more akin to a savory pie. These regional variations demonstrated pizza's remarkable adaptability, its ability to be reinterpreted and reinvented in new cultural contexts. From the thick, rectangular Sicilian-style pies to the St. Louis version with its cracker-thin crust and Provel cheese, America had truly made pizza its own.

The rise of the great pizza chains is another crucial element of our story. Entrepreneurs like the Carney brothers of Pizza Hut and Tom Monaghan of Domino's recognized the immense commercial potential of pizza. They applied principles of standardization, marketing, and, most importantly, delivery to transform the humble pizzeria into a fast-food empire. Their innovations didn't just sell pizza; they sold convenience. The concept of a hot pizza delivered to your door in thirty minutes or less revolutionized the restaurant industry and forever changed how we eat. Pizza Hut's pioneering move to embrace online ordering in 1994 was a harbinger of the digital age that would further reshape the business.

As pizza became a fixture in restaurants and takeaway counters, it also made its way into our homes in a new form: the frozen pizza. This innovation placed pizza in the freezer aisle of every supermarket, making it an accessible household staple, ready to be heated and eaten at a moment's notice. The convenience of frozen pizza cemented its place in the daily lives of millions, further solidifying its status as a go-to meal for any occasion. From after-school snacks to easy dinners, the frozen pie became a symbol of modern domestic life.

Beyond the kitchen and the dining room, pizza has also become a powerful cultural symbol. It is a constant presence in popular culture, featuring in countless movies, television shows, and songs. Think of the Teenage Mutant Ninja Turtles and their passionate devotion to a cheesy slice, or the iconic pizza delivery scenes that have become a trope in film. This cultural ubiquity speaks to pizza's role as more than just a food; it is a symbol of community, comfort, and celebration. It is the food we turn to in moments of joy and the comfort food we seek in times of stress.

In more recent decades, the pizza world has experienced a fascinating schism. While the fast-food chains continue their global expansion, a powerful counter-movement has emerged: the rise of artisanal pizza. This movement represents a return to roots, a rejection of mass production in favor of quality ingredients, traditional techniques, and the craft of the individual pizzaiolo, or pizza maker. This quest for authenticity has led to the establishment of organizations like the Associazione Verace Pizza Napoletana (The True Neapolitan Pizza Association), which seeks to protect and promote the original Neapolitan style with a strict set of rules. The art of Neapolitan pizza making has even been recognized by UNESCO as part of the intangible cultural heritage of humanity.

This book will explore all these facets of pizza's history and more. We will delve into the science behind the perfect slice, examining the complex interplay of fermentation, heat transfer, and the chemistry of toppings that creates a sublime culinary experience. We will analyze the business of pizza, a global market valued at over $150 billion, and investigate the technological innovations that continue to drive it forward. We will journey around the world to see how different cultures have adopted and adapted pizza, creating unique and sometimes surprising local variations, from Brazil's dessert pizzas to Japan's seafood-topped creations.

From the ancient flatbreads of the Fertile Crescent to the 3D-printed pizzas of the future, this is the comprehensive story of a dish that has conquered the world. It is a history rich with flavor, full of surprising characters, and spiced with cultural significance. It is the story of how a circle of dough became a global canvas for culinary expression and a universal symbol of shared enjoyment. So grab a slice, settle in, and prepare to embark on a journey through the delicious history of pizza.


CHAPTER ONE: The Ancient Flatbreads: Precursors to Pizza

To understand the pizza, one must first understand the flatbread. Long before the first Neapolitan pizzaiolo slid his creation into a fiery oven, the fundamental concept—a disk of baked dough serving as a base for other flavors—was a cornerstone of human civilization. This culinary idea is not an invention so much as an evolution, a tradition stretching back to the very dawn of agriculture and baking. It is a story that begins not with cheese and tomatoes, but with crushed grain, water, and a hot stone.

The journey starts more than 14,000 years ago in the Levant, the region we now know as the Middle East. Here, long before the rise of settled agricultural societies, hunter-gatherers were making a momentous discovery. Archaeologists in Jordan have unearthed charred crumbs from a site inhabited by the Natufian people, which date back some 4,000 years before farming took hold. Analysis revealed these weren't just roasted grains; they were the remains of a processed food, a primitive bread. These prehistoric bakers ground wild cereals like barley and einkorn wheat, mixed the coarse flour with water, and likely baked the resulting dough into unleavened cakes on hot stones or in the embers of a fire. It was a laborious process for what was likely a special food, perhaps used to wrap roasted meat—the world's first sandwich. This early flatbread represents a pivotal moment in culinary history, the first instance of humans combining and cooking ingredients to create a new foodstuff.

As humanity transitioned from nomadic life to settled farming in the Neolithic period, bread-making became more widespread. The great civilizations that rose in the Fertile Crescent—Mesopotamia, ancient Egypt, and the Indus Valley—all relied on bread as a dietary staple. It was in Egypt that a crucial innovation occurred around 1000 BCE: leavening. The Egyptians discovered that by allowing dough to ferment, likely a happy accident involving wild yeast from the air or perhaps from beer brewing, the bread would rise, resulting in a lighter, softer loaf. This discovery created a fundamental split in the world of bread, between the risen loaf and its more ancient ancestor, the flatbread. While leavened bread became a status symbol, unleavened flatbreads remained a vital, practical food for the masses. They required less fuel to cook, could be made from various grains, and were quick to prepare.

The Egyptians baked their breads in a variety of shapes, including triangles, cones, and even animal figures. While many were simple, breads for the wealthy might be enriched with dates, honey, or coriander seeds. The common method of baking involved slapping the flattened dough onto the hot interior wall of a cylindrical clay oven, a technique remarkably similar to the tandoor ovens still used today for making naan and pita. This simple, versatile flatbread was the perfect accompaniment to the staples of the Egyptian diet: beer, onions, and vegetables. It was food in its most elemental and efficient form, a tradition that would echo throughout the Mediterranean.

The principle of using bread as an edible plate or a vehicle for other ingredients was firmly established in the ancient world. In the 6th century BCE, the soldiers of the Persian Empire under Darius the Great famously baked a type of flatbread on their battle shields over campfires. They would top these rustic breads with ingredients they had on hand, most notably cheese and dates, creating a simple, calorie-dense meal suitable for a campaigning army. This practice, born of military necessity, perfectly illustrates the core concept of pizza: a portable bread base enhanced with toppings. This tradition of thin, topped flatbreads continues in Iran with modern varieties like nan-e barbari and lavash.

When the culinary traditions of the Near East reached ancient Greece, they were enthusiastically adopted and adapted. The Greeks developed a flatbread known as plakous, a term derived from the word for "flat." This bread was a versatile base, often seasoned with toppings such as garlic, onions, herbs, and olive oil. A more elaborate version, described by the 4th-century BCE poet Antiphanes, involved a mixture of goat's cheese and honey spread on the dough. He poetically described the dish as a blend of "the streams of the tawny bee, mixed with the curdled river of bleating she-goats, placed upon a flat receptacle of the virgin daughter of Demeter." While often a simple, rustic food, plakous could also be a sophisticated dessert, drenched in Attican honey and served with nuts and dried fruits.

Before Rome rose to dominate the Italian peninsula, it was home to the Etruscans, a vibrant civilization with a rich culinary heritage. Living in the area of modern-day Tuscany, they cultivated a wide variety of grains, cereals, and vegetables. From flour made of spelt and barley, they created a form of polenta called puls and baked focaccias on terracotta lids or hot stones. Murals in Etruscan tombs depict elaborate banquets, and archaeological finds show they used ovens similar to modern pizza ovens, as well as grills and spits. They enjoyed their food with gusto, often eating with their hands and using soft bread to wipe their plates clean. While no direct recipes survive, the Etruscan affinity for hearth-baked flatbreads and fresh, local ingredients laid a crucial foundation for the culinary traditions that would follow in Italy.

It was the Romans, however, who truly codified and spread the culture of bread throughout their vast empire. The direct ancestor of focaccia, a flatbread known as panis focacius, was a Roman staple. The name derives from the Latin focus, meaning "hearth," the place where it was baked. This hearth bread was simple but essential, often drizzled with olive oil and sprinkled with salt and herbs, and sometimes topped with cheese and vegetables. It was a food for all classes, from legionaries on the march to citizens in the bustling city.

Beyond panis focacius, the Romans enjoyed other dishes that demonstrated the classic combination of bread and cheese. One popular item was moretum, a paste or spread made from herbs like garlic, parsley, and coriander, crushed in a mortar (mortarium) with cheese, olive oil, and vinegar. This flavorful spread, essentially an ancient pesto, was eaten with flatbread and represented a common, simple meal for farmers and the working class. A poem once attributed to Virgil details a humble farmer, Symilus, starting his day by preparing moretum for his breakfast, showcasing its role as everyday sustenance.

A more luxurious dish was the placenta cake, a name that might sound off-putting to modern ears but shares its linguistic root with the Greek plakous. This was a savory-sweet cheesecake consisting of many thin layers of dough, or tracta, interspersed with a mixture of soft cheese (like ricotta) and honey, and flavored with bay leaves. After baking, it was covered in more honey. A recipe recorded by Cato the Elder in his 2nd-century BCE text De Agri Cultura outlines its complex preparation. This dish, served at wealthy banquets, shows that the concept of layering dough with cheese was well-established and could be elevated into a delicacy.

The culture of bread was deeply ingrained in Roman life. Professional bakers, or pistores, were a powerful guild, and large public ovens were a feature of Roman cities, allowing those without home kitchens to bake their dough. This infrastructure ensured that bread in its various forms was accessible to all. As the Roman Empire expanded, so did its culinary practices, carrying the tradition of the hearth-baked, topped flatbread across Europe.

As the Roman Empire faded, its culinary legacy endured. Throughout the Middle Ages, the tradition of simple flatbreads persisted, particularly among the peasant classes for whom it was a staple food. Bread was the single most important food of the medieval diet. Different grains were used depending on the region and social class. Wheat was reserved for the wealthy, producing the finest white bread, known as pandemain. The common people ate darker, heavier breads made from barley, rye, oats, and even supplemented with ground peas and beans during times of shortage.

Much of this bread was unleavened and cooked quickly on a pan or skillet over an open fire or directly in the hot ashes, a method known as ashbaking. These "clapbreads" or oatcakes were dense and coarse but provided essential calories. The concept of the trencher also became common during this period. A thick, flat slice of stale bread was used as a plate to hold meat and other foods. After the meal, the gravy-soaked trencher could be eaten, or, in wealthier households, given to the poor or to animals.

By the end of the Middle Ages, all the conceptual pieces for the pizza were in place. Across millennia and through dozens of cultures, the flatbread had proven itself a remarkably resilient and adaptable food. The fundamental idea of a dough base, cooked on a hot surface and used as a carrier for other ingredients—oils, herbs, cheese, vegetables—was ancient and widespread. It was a blank canvas, a simple and satisfying foundation awaiting the final, transformative ingredients that would turn it from a universal staple into a specific, celebrated dish. The stage was set in Italy, where these ancient traditions had been preserved and practiced for centuries, awaiting the arrival of new flavors and the unique social conditions that would finally give birth to the pizza.


This is a sample preview. The complete book contains 27 sections.